video for marketing

Video Marketing For Beginners

video for marketing

Discover Why You Should be Using Online Video Marketing!

If you are just starting to dabble in online video marketing, this is a very wise business decision. If you still are not sure if this is the right decision, check out these five reasons why you should be using online video marketing and what you stand to gain by making this decision.

Chances are if you are reading this, you are about to undertake your own online video marketing or at the very least you still classify yourself as a beginner.

Congratulations are in order for stepping outside your comfort zone and being smart enough to recognize that you could use a little help in getting it right. Let’s start by sharing with you the 5 secrets you need to know to have a successful online video marketing campaign.

What an Online Marketing Video Can do For Your Business

Online video marketing has become the latest epidemic when it comes to marketing tools. In fact, it has gone viral. If you haven’t given online marketing videos a try yet, you should, as there are plenty of benefits you can enjoy, and increased sales are one of them. Let’s look at what your video should accomplish for you.
It Should Introduce You

A video is a powerful tool that allows you to present a polished you. You can polish your online marketing presence and then create a flawless delivery that puts you in the best light with your potential customer.

Establish That You are an Expert in Your Field

When you create your online marketing video you should focus on showing your viewers your expertise. This is much easier to do with a video than text content. Adding videos that establish you as an expert to your website, blog, and/or email marketing can be highly beneficial.

Maximize Your SEO Benefits

In the past, as far as SEO was concerned, videos were actually a liability. But that is not the case any longer. Today, videos are more than fifty times more likely to be on the first page of a surfer’s search. There are three main ways a marketing video can give you a major SEO boost.

1. There is far less competition with video compared to text content. There are millions of text pages competing for the top SEO ranking, but only thousands of video pages competing for the same space.

2. Videos are ranked much quicker than text content. It takes hours for videos to get ranked and weeks for text to get ranked. That also gives video the ability to be very current.

3. Videos often go viral. It is much more likely that a person will share a video than text. This is especially true when you put together a really good video.

Online video marketing

Online video marketing is affordable, requires only a webcam, a microphone, and a good script to begin to enjoy the benefits. Take some time to fine-tune your message and make it easy to understand. That way you’ll enjoy the greatest benefit.
Online marketing videos are the hottest tool business owners have at their fingertips. In today’s online environment a video is far more likely to lead to a sale than even the best text content. Don’t let this opportunity pass you by.

 

Submitted:
21 Apr 2016
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619 KB
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